It's the perfect time to do some "spring cleaning" on your website and social media pages, refresh your marketing efforts and try something new. Pick a couple of the tips below that make sense for your organization and get started.
Refresh your website (or Facebook cover) with new photos. Do not take them from Google or Pinterest. Only use your photos you took or properly licensed photos. It's worth the investment to get professional photos of your business.
Try a New Advertising Campaign
Boost a post on Facebook, try Google Adwords, or a new radio commercial to promote your organization.
Are you consistently reaching out to your customers with email? Try a newsletter, special offer or upcoming events (your own events, or community happenings).
Collect New Leads: Create a landing page on your website and offer a free checklist or e-book.
Reward Loyal Customers
Create an email list (or Facebook group) for your best customers/clients. This group is a great referral source for your business. Give them first access, sneak peek of new products or special offers.
Love to write? Start a blog! Share your expertise and share your ideas, tips, DIY projects... be consistent and post on your business website, or build your personal brand and create your own site.
Offer more on your website
Make it easy for people to schedule appointments for meetings or service, register for an event or class, or buy products or e-gift cards.
Create a Video Series
Videos can be an easy way to build engagement on your social media pages. Not sure about content? Write down a list of questions you get all of the time, announce specials or deals, use before and after photos, put together how-to videos, or make your customer the star and record testimonials. Keep each video short (few minutes) and if you start a series, give it a name and post videos consistently.
Help out a nonprofit or cause you support by hosting a collection at your business (incentivize giving by offering a coupon for those that bring in a donation). It's a great way to get people into your business and help get needed items for a nonprofit. No storefront? Post information on your social media page about your nonprofit of choice (especially why you support them), explain the need and how your followers can get involved.
Read a new book or podcast about your industry, personal growth, marketing, networking... even if it's not directly related to your business, you'll get new ideas. Send me your favorites, I'm always looking for new books or podcasts!