I recently presented at a networking event, and we discussed how to incorporate videos in your marketing efforts. Videos are a great way to increase engagement on your social media or website. YouTube is one of the top search engines and with 1 billion unique visitors per month, the site reaches more adults 18-34 than any cable network.
So grab your camera, or use your computer to record a Google Hangout and add your videos to your own YouTube channel, social media page, website or email newsletter!
5 ideas for your business video...
Quality matters - these videos reflect on your business - make sure the sound is clear and the topic is professional. If you can fit it in the budget, call in a professional videographer.
No matter what you choose for your video, make sure it has a call to action! Include a link to your website or your phone number to contact you. The last thing you want to do is have people excited about your product, and no idea how to get it!
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I'm sure if I asked you to make a list of your loyal customers or supporters you would easily come up with a list of people. This is a group who send referrals your way, share your social media posts, volunteer for you (for my non-profit friends!) and in general, they always sing your praises! Send them a note to say thank you (a personal note - no mass emails), and ask them if they are willing to share their experience and write a testimonial for you.
If you have a Facebook page, you can encourage some Facebook-savvy people to leave you a review through the new "rating" system for pages (click here for details).
Ask for customers to send in short video clips (offer a contest and give an award the best one) or organize a taping and record a few testimonials all at once to use over the next few months!
Now that you have a few testimonials, here's how you use them...
This is a great way to reach out to connections of people who are already familiar with your business or organization. People often look to friends and family for referrals, and this is a great way to promote that endorsement!
Small business owners are always looking to gain more customers, get more "likes" on Facebook and followers on Twitter. It's all about increasing reach and finding NEW customers. What about your loyal customers? Do you have a marketing strategy in place to keep them coming back? This group can be easily overlooked, while striving to get the new sales.
However, does a punch card (buy 10, get one free) really help your business? If you do have a loyalty program, watch the bottom line and make sure you're not giving away your product or service.
I'm not giving up on loyalty programs. Your marketing plan should include targeting both new and loyal customers.
Every business is different, but something successful businesses have in common is great customer service. Whatever you decide to do, treat every customer well, and make sure to remember the loyal customers that got you where you are today.
What do you think... are loyalty programs worth it?