If you're not seeing the results you want, it may be time to try something new and get people engaged and talking about your business. Try asking different questions, incorporate video, and invite people to get involved.
Video Series on YouTube
Show off your expertise with a tutorial, make an announcement, invite people to an event, highlight a new product/service, introduce employees, host a Q&A... Once you have your videos on YouTube, you can easily share them on social media, an email or your website.
Host an Event
Offer a workshop, class, meet-up, customer appreciation event... It doesn't have to be anything too formal. Have a plan on how you will consistently promote it (a few weeks and days before the event), and the best ways to reach the group you're targeting.
Create and promote your own hashtag!
Using relevant hashtags on Instagram or other social media posts ensures that your photos/posts are found. When creating your own hashtag, make sure it is unique (if you pick one commonly used by others, you won't be able to tell who is talking about your business) short and easy to spell, and have a plan to promote it.
You can use a hashtag to...