Tips for improving your reach on Facebook
Check your Facebook page insights for information on your current followers - and how your previous post have done. Which type of post (video, your photos of your staff/behind the scenes, links to your blog, events...) get the most engagement and what day/times your post do the best.
It's all about engagement - the likes, comments and shares your post are getting. The more engaged your audience is, the more often your post will show up in their newsfeed, and your reach will improve. If you're not seeing engagement, a few things to consider...
1. Are your post relevant to your audience? Are you posting what they want to see, or what you want to share? Focus on how your product or service solves their problem or makes their life easier. Tell stories or share testimonials to explain how you help people.
2. Be social and ask questions and get to know your followers. If you're posting photos of your product, think of ways to make those post more engaging - create a gift guide, ask a question, include a testimonial or short story...
3. Be consistent with your posts. If you go a few weeks in between posting, your reach will go down. Commit to posting at least a few times a week. Schedule your posts to save time and to post when your audience is active.
4. Have you focused too much on page likes and not your target audience? If you have run "like & share this post to win" or other promotions/giveaways as a quick way to boost your page likes, you may have a large number of your followers that are not your ideal customer. They liked your page for the promotion, and now they're not engaging with your other posts. Run a paid promotion and target your ideal customers (don't choose the option to boost a post to "people who like your page and their friends") to get the right followers on your page. Create ads that will resonate the best with your audience, and target people based on demographics and their interests.
5. Timely post and trending topics. Has it been raining for a week straight? Post about missing the sunshine or find a funny meme to share. Everyday is "National Day of..." something (follow this page for updates). Look up dates that are relevant to your business (or that you find amusing) and share them. If it's National Taco Day, invite your co-workers to lunch at a local Mexican restaurant and share a photo (and add the hashtag for trending topics).
Overall, Facebook and other social media platforms, should be used for building relationships with your customers. Focus on why they should follow your page and create content that educates and entertains your audience to help reach your customers.