Checklist for your website

Many small businesses and non-profits set-up a website, and think they're done. When is the last time you searched for your business?

Take a few moments and look at your website like it's new to you...

• Is the information up to date?
• Do all of the links work?
• Is it easy to find contact information?
• Correct Spelling/Grammar.
• There's a clear call to action to buy something, call you, visit you, sign up for an email list, follow you on social media, join a cause, sign a petition, make an appointment... whatever it is you want your website visitors to do - make sure it's clear on your website.
• Look at your website on your smart phone. Do you have a mobile site? Is it easy to read and find contact information?
• Do a Google search. Not just your business name, but the keywords someone would type in if they had never heard of your business or organization. Where does your business show up? This search is what your potential customers are seeing when they look for you.
• Do you have Yelp or Google reviews for your business? Is the contact information that comes up correct? I have worked with businesses that had the wrong address (or it doesn't appear in the right place) on Google Maps. You can fix it (directions here) but you have to check it!

One last tip, do this same search on social media pages. Do you have a duplicate page? Merge them. If you haven't claimed your "Place" on Facebook, you may be missing out on people that "check in" or worse, someone else can try and claim it!

Take a few minutes and make sure people can find your business, and when they do, that they find a professional and correct information (Tweet This!)

---