Are you seeing the impact on your Facebook page?
Facebook has once again made changes to the newsfeed that will impact business pages and how many people see their posts.
A few ideas to help you reach your audience...
Follow the rules
See Facebook's guidelines for pages here
There are brands that play the system and get engagement on their post by running contest or asking people to like, share and comment for random reasons. It's tempting to fall into this trap, and very easy to do, but this will end up hurting your page. If you run contest on your business page without rules, or asking people to "Like & Share" Facebook could suspend your page. It's not worth it! There are ways to run contest that can grow your page - write up the rules (how a winner will be chosen, how people can enter, who can enter) A complete release of Facebook by each entrant or participant, by adding the phrase, "the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook." Make sure to use a relevant prize to build your brand.
Give people a reason to follow your page
Create original content that your followers want. Highlight your staff, share success stories, show behind the scenes, share tips and helpful information. If all you share is about selling, your audience will start to tune you out. Be helpful, and share photos and videos about YOU.
Try Facebook Live
I know, I know... holding up your phone and talking live on Facebook sounds daunting, but reaching your audience is important. All of your followers will get a notification that your page is live. It's a great way to stay top of mind and get your message out there.
Ramp up your paid advertising
Facebook has great insight into the demographics of your followers and potential customers. Promote your product, service or event to who would benefit from it. You can choose the ad's audience based on where they live, their age, their interests, and more!
Facebook is just part of your marketing plan
Social media is a great way to reach your customers, but it shouldn't be the only way you promote what you do. Invest in your website, try email marketing consistently, host an event, update your blog, join networking groups, participate in community events and always have your business cards or other marketing materials with you.
If you need help with your marketing or brainstorming more ideas, let's talk!