Which social media channels are right for you?
There are so many choices for small businesses and non-profits to choose from for social media - Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat... Do you feel compelled to be a master-of-all social media?
Here are 3 things to consider when deciding on promoting your organization on social media.
1. Where are your customers? If they're tweeting about your business or your industry, you should be on Twitter. Just because you hear a lot about Instagram or Snapchat, doesn't mean you should spend your time and energy there. Check out the demographics for the social media channel you're considering, and make sure it aligns with your target audience.
2. Master 1 or 2 pages, and promote them. Instead of posting once a month on LinkedIn, and trying to remember to take photos for Pinterest, make a plan for the social media channels you're comfortable with (or willing to learn everything about). Engage with people, post original content, and stick with your branding - using consistent fonts, colors and photo filters. Think about how you promote your social media channels. It should be on all of your marketing materials, your email signature, and links in your email newsletter.
3. Give people a reason to follow you. Think about the same things you do in a room full of people at a networking event. You ask questions, you learn about others, make introductions, and discuss local events or causes you believe in. This is what you should do on social media. You would never hand someone next to you a box of flyers or business cards and ask them to share them with everyone they know (Facebook update: please share so we can get to 1000 likes!). You do promote the great things you do, talk about your dedicated staff, community events you're attending, local fundraisers or volunteer opportunities you're participating in, and your own events and services.
You can also find tools like Buffer and HootSuite to schedule posts and measure your progress. Don't waste your time or money! Utilize the best social media channels for your organization, engage with people and grow your business.
This post is Day 2 of the Your Turn Challenge. Find me on Twitter @CleverIdeasCO