Every organization has the ideal customer they want to do business with. The great client that you want to duplicate. They purchase from you, refer you to their friends and neighbors, share your social media posts and leave you positive online reviews. If you've nurtured clients to this point, you've built trust and a relationship with them over time. You provided excellent customer service, delivered a great product or service and made it easy for them to do business with you.
So how do you continue to keep in contact with them and keep your business top-of-mind?
Make sure customers can find you and contact you: Google listing, website, signage for your storefront (or wraps for your vehicles), business cards and other promotional materials.
Here are some ideas for both B2B (business to business) and B2C (business to consumer).
If you're providing products/service to other businesses, your marketing efforts need to focus on how you're helping businesses save time and money. Businesses are making purchases based on things they need to operate and grow their business. Your marketing efforts need to tell the story of how you make a business better or more efficient.
If you provide a service or product to the public, your marketing efforts need to focus on how you're solving their problem, or making their lives better. Tell stories, share testimonials. For example, if you own a cleaning company, your marketing efforts and messaging should focus on how the customer can relax and spend more time doing things they love, and not cleaning their house. No pictures of messy houses or clutter - the focus is on the feeling of coming home to a spotless, clean-smelling home at the end of a long day and not having to do a thing.