As a business owner, you have spent time and energy on your organization's brand - name, logo, colors, marketing materials. Your personal brand needs attention too.
Your personal brand is what you're known for, and the values that your customers/clients associate with you. Your personal brand is impacted by what is online and offline - your social media pages, personal website/blog, portfolio, presentations/speaking engagements, published articles and books.
It's hard to know how others perceive you, but just like your organization's brand, you can take steps to strengthen it and make sure it aligns with you and your goals. Your personal brand is going to change over time, and is important if you are just getting started, growing your business or changing careers.
What is your personal brand?
What are the values you want to be know for? Write down a list of your strengths and the words you would use to describe yourself. Now ask people you work with and your close friends to let you know how they would describe you. If your co-workers and friends have a very different idea than you, it's time to get to work!
The first impression someone may have about you comes from what comes up when they search for you online. Make sure your social media pages - your professional and personal pages - align with your goals. If you're looking for a new job or changing careers, spend some time updating your LinkedIn page and share and write content about the industry you want to work in. If you are established, share your thoughts on your industry or tips on your blog or social media pages.
Be the Expert
Give a presentation, offer a workshop, or sponsor an event to share your expertise.
I'm always a fan of claiming your domain name, and have linked my name - CatrinaOssmann.com - to my LinkedIn profile. You could use a personal site for a blog, or portfolio of your work. Depending on your industry, you can add samples and photos. There's a fine line between self-promotion and personal branding, The focus of your personal website and portfolio should be to strengthen your brand.
You can't be something your not, so build on your strengths (offline and with online tools) and be authentically you!