1. Steal Photos from Another Website (Google, Pinterest...)
What you should do instead: Use a tool like Canva to create your own graphics, or license photos properly. Using your own photos and logos with consistent fonts and colors helps build your brand recognition. Your followers want to see you - your products, services, event, location - not a stock photo everyone else in your industry is using.
2. Buy an Email List
What you should do instead: No one wants a spammy email. Share educational, helpful or entertaining information or offers that benefits your customers. Your email list is a tribe of people who find value in what you provide. Focus on nurturing that relationship and building the list the right way. Build trust by only sending them information they want.
3. Only Focus on the Number of Likes on Social Media
What you should do instead: Give people a reason to follow you and engage with your posts. Likes are good - but focus on quality over quantity. Share tips, photos, links to your website that get good engagement. Having a large number of people who don't comment, share or recommend your business won't help you grow your business.
4. Only Talk About Yourself
What you should do instead: Be social! Yes, we all use social media to sell our products and services, but if all you do is post "buy now" or "call now" people will lose interest in your page. Share posts from other businesses you trust, leave a positive review, or let your followers know about a local nonprofit fundraiser or community event coming up.
5. Let a Volunteer or Your Nephew be the Voice for Your Business on Social Media
What you should do instead: Have someone dedicated (in-house or under contract) to promoting your business who understands marketing, your business and your goals. Nothing against your nephew, or the volunteer who knows about social media. They may be great at adding hashtags or creating graphics. Are they prepared to respond to a negative review? Do they post consistently and reply to questions on weekends?
Social media is often the first impression someone has of your business and your customer service. Make sure it's a good one.